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The point is, if you are thinking of starting your own business, taking the time to create a plan will help you to focus on the issues necessary for your success. And if your venture is already in operation, the plan can keep you focused and remind you of what’s important when you find yourself getting sidetracked.

Thousands of startups have emerged in the last few years, and the number keeps increasing by the day. With so many startups plaguing each sector, competition makes it difficult to differentiate yourself from the others and build your own brand. If you want to secure a substantial share of the market, you need to build your brand brick-by-brick.